SuperCircle raises $24 million Series A for textile waste

SuperCircle raised $24 million in Series A funding. Foundry led the round. It builds AI for retail textile waste management.

Funding details: $24 million (Series A)

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SuperCircle raised $24 million in Series A funding. Foundry led the investment. Others include BBG Ventures, Renewal Fund, and Elemental Impact. The platform handles end-of-life textiles for retail brands.

Investors see it solving retail’s waste issues. Nearly $163 billion in unsold goods get discarded yearly. Over 85% of textiles go to landfills. SuperCircle turns waste into value while meeting new EPR rules. It works with 75+ partners like J.Crew, GUESS, Reformation, FIGS, and Parachute Home.

The funding speeds tech development, supply chain links, processing sites, data for compliance, and new retailer sign-ups. Its AI sorts items by 50+ data points for best reuse or recycle paths. No items go to landfill. It has diverted 6 million textiles so far, aiming for over 1 billion by 2030.
Chloe Songer, CEO and co-founder, said she saw huge write-offs in retail early on. SuperCircle gives scalable paths for trade-ins and supply chain waste like returns and scraps.

Nisha Dua from BBG Ventures said it creates revenue from waste. Jaclyn Hester from Foundry said it brings visibility to end-of-life handling.

SuperCircle runs a platform for textile waste from apparel, shoes, and home goods. It uses AI to route items to reuse or recycling for retailers across the US and Canada. The system covers consumer trade-ins and back-end supply chain waste.

The news is from a SuperCircle press release via PRNewswire.