AntiNorm Raises INR 28 Crore Seed Led by Fireside Ventures

New Delhi-based D2C beauty brand AntiNorm has raised INR 28 crore in a seed round. The round was led by Fireside Ventures with existing backers adding more. The money will go toward wider distribution, R&D, hiring, and inventory for fast-moving products.

Funding details: INR 28 crore (Seed)

Full Story

AntiNorm has closed a INR 28 crore seed funding round.

Fireside Ventures led the investment. Existing investors V3 Ventures and Rukam Capital joined again and increased their earlier commitments.

The brand plans to use the capital to expand digital and offline channels. It will also strengthen research and development and scale direct-to-consumer operations. Some funds will go to hiring in product development, growth, R&D, and operations. Part will support working capital for high-velocity products.

The company expects to launch up to seven new products over the next year.

Aparna Saxena, founder and CEO, said the brand wants to make beauty simpler for women who need results without extra effort. Early customer response shows there is demand for practical innovation in daily products.

AntiNorm is a D2C beauty and personal care brand based in New Delhi. It makes high-performance, multifunctional products for working Indian women. The products help simplify daily routines with items like dry shampoo, all-in-one hair cream, and lip treatments.

Source:- Entrepreneur India.