EDT Raises $1.4M Pre-Seed from Sauce VC

Design-led D2C brand EDT raised USD 1.4 million in a pre-seed round. The funding was led by Sauce VC. Some angel investors also joined.

Funding details: USD 1.4 million (Pre-Seed)

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EDT raised USD 1.4 million in a pre-seed round. That is around INR 12 crore.

Sauce VC led the investment. The firm has backed other consumer brands before. Select angel investors and consumer goods experts took part too.

The brand makes cookware and home appliances with a focus on design.

Sauce VC said the company brings a fresh design view to a category that usually puts function first. They see growing demand for good-looking appliances in India.

A company spokesperson said the goal is to bring strong design into daily home life. The funding will help build products that fit modern Indian homes.

The money will go into expanding the product line. That includes more cookware, small kitchen gadgets, and energy-efficient appliances. EDT plans to grow its R&D and design teams. It will also build a stronger online presence through its own site and marketplaces. The brand wants to stick to the D2C model.

It is working on sustainability too, like using less plastic and recyclable materials.

EDT is a design-driven brand. It makes cookware and home appliances that mix style, function, and sustainability. The products target modern Indian consumers. The company operates in India.

Source:- Happen Recently.